Join us on September 12 for lunch and an insightful conversation on marketing planning and measurement featuring Kelly Mannard, Executive Vice President and Global Head of Marketing, Communications and Community Affairs at Northern Trust.

Over the past seven years, Kelly has orchestrated a dramatic reshaping of the marketing function at Northern Trust -- moving from a highly decentralized, bottom-up model to a unified global practice.

At a time of declining trust in financial institutions, Northern Trust has emerged in recent years with a burnished reputation, a growing client base and increasing assets, with more than $700 billion in assets under management and more than $4 trillion in assets under custody.

Critical to that effort has been establishing a new marketing planning process.  While this yielded a more focused and strategic marketing effort, measuring results and quantifying value brought its own set of challenges.  Kelly will share her perspective as a professional who has chartered a new course at Northern Trust to focus marketing resources on what matters most. We hope you can participate in this discussion of how effective planning, management and measurement can help marketers generate organizational support and build your company's brand.

Tickets:
$60.00 for members FCS Chicago: Sept Luncheon
$85.00 for non-members FCS Chicago: Sept Luncheon
$480.00 for non-members FCS Chicago: Sept Luncheon

Members in transition should
call Jennifer Masiello
(917-226-3979;
jennifer@fcsinteractive.com)
for a special discount.